Brand kit
Everything you need to post on-brand: exact hex codes, the two fonts, logo files in light and dark, and Flex in transparent PNG. Tap a colour to copy it.
Palette
Lime on black, near-black on lime. No gradients, no white backgrounds, one accent.
In-app status colours
Used inside the app so live, planned and finished work never look alike. Don’t use these for social — stick to lime on black there.
Typography
Both free on Google Fonts — no licence needed.
Weights 700 / 800 / 900. Always uppercase, tight tracking.
Get it on Google FontsLogo
Use the lime version on dark backgrounds and the near-black version on light ones. Don't recolour, stretch, or add effects.
Icon + wordmark, lime, transparent PNG.
Icon + wordmark, near-black, transparent PNG.
Barlow Condensed Black. Lime and near-black.
Transparent, in lime, near-black and white.
Square, lime on black — use for avatars and app listings.
Flex, the mascot
Transparent PNGs, 1024px and 512px. Flex is always dark matte armour — never recoloured lime.
Tone
How the words should sound alongside the visuals.
- Say “gym”, not “box”. “Session”, not “WOD” (the name is the exception).
- “Wind-down”, not “cool-down”.
- Short, direct, coach-like. No hype, no exclamation stacks.
- Flex is a training partner, not a hype machine.